The electric bicycle brand Yamimoto and HRT Formula 1 Team have signed a collaboration deal by which Yamimoto will become the team’s Official Supplier of sustainable mobility for 2012.
HRT will become, through this deal, a pioneer in the world of Formula 1 by integrating an alternative energy to petrol in its mobility plan and will use Yamimoto’s electric bicycles to move around at Grands Prix and away from them.
Alternative energies are assuming more and more importance every day in modern societies so, without a doubt, incorporating them to such an innovative and technologic environment as is Formula 1 would give the young Spanish team an added value.
Collaborating with national brands and companies is one of HRT’s basic lines of action and one that fits perfectly with the team’s philosophy when looking for synergies and the strengthening of Spanish brands in the world.
Manuel Muñiz, CEO and Partner, Bector Bikes:"Yamimoto is born from a commitment with the environment and the conviction of being able to unite this with a benefit in the quality of movement and cost for our clients. Yamimoto improves the day-to-day lives of its clients and the cities in which they live, as reflected on our tagline "Move Smart”. The agreement with HRT is a platform for Yamimoto from which to move on to new development and growth opportunities, but it also means a lot more will be asked of us and there will be more expectations with regards to our products from a technological and design point of view. The exclusive bicycle that we are designing for HRT will be the first step in this new stage of alliance between Yamimoto and HRT”.
Óscar Leyva, Business Development Director, HRT F1 Team: "The complexity of moving a Formula 1 team around the world doesn’t limit itself to the major distances covered by traditional modes of transport. There are also a large amount of short and medium distance journeys, in testing and Grands Prix but also in between races. The alternative that Yamimoto offers us doesn’t only contribute comfort and practicality but it is also an innovative company that adjusts to our philosophy of searching for synergies with Spanish companies to strengthen our brands in the world and the concept of Spain being a country that backs R&D&i”.
Yamimoto is the brand used by Bector Bikes to commercialize electric bicycles since 2007. It is a 100% Spanish company that pioneers in backing sustainable mobility in Spain, offering its clients a solution for intelligent and elegant movement. It is a company in constant evolution that strongly backs R &D, and a manufacturer of low-consumption, environmentally friendly and foldable vehicles.
The company’s philosophy contemplates the will to contribute a sustainable solution to the complex problem of transport, soothing the problems with traffic in major cities and respecting the environment whilst enabling a healthy lifestyle. The important savings that occur as a result of moving around on electric bicycles, with Yamimoto offering some very competitive prices, is also a significant aspect. Another notable feature is the commitment to the client given the quantity, quality and professionalism of its customer care and after-sales services.
Yamimoto uses innovative production processes, hybridization of materials and components, implementation of new technologies in the world of bicycle safety, bicycle control systems stemming from smartphones, use of lithium batteries employed in high-end electric sports vehicles or the design of frames that enable the integration of batteries in its interior. All these factors form a part of Yamimoto’s DNA, a company that continues to evolve and work for a future that will take a leap in quality thanks to the engineering of KeelWit Technology, a company that specializes in the development of advanced technologies in the field of sustainable mobility, and also in storage and energetic efficiency.
Capdepón. Communications Director
Martí. Commercial Director
T. +34 91 524 12 87
ABOUT HRT F1 TEAM
In 2009, HRT F1 Team became the first Spanish team in history to obtain the license to compete in the Formula 1 World Championship for 2010. In its second season, the team’s target was to improve both on the track and off it, but the journey was not without its difficulties. In July, the team was acquired by the Spanish investment group, Thesan Capital, who have worked relentlessly in this last period to give the team stability and given it that necessary push to consolidate itself. In 2011 HRT F1 team managed to finish the championship in 11th place, ahead of Virgin Racing.
The team is now working hard on the 2012 season, which will begin next March in Australia. The priority is to build a good base, which is stable from a sporting and economic point of view, enabling the team to be more competitive. Besides improving technically and self-designing the car, the team also has a fundamental pillar in driver Pedro de la Rosa and a new headquarters in Spain. Apart from the sporting objectives, HRT also works tirelessly on meeting its targets of being competitive, close, approachable and socially responsible.
More information at: www.hrtf1team.com